An iconic actress known for her natural elegance and timeless beauty, Caudalie chose Kelly Rutherford to embody
the image of its Premier Cru collection—perfectly reflecting the very essence of the range: a subtle alliance of refinement and efficacy. Caudalie reinvents its iconic Premier Cru range, a complete solution targeting all visible signs of aging: wrinkles, dark spots, and loss of volume.
the image of its Premier Cru collection—perfectly reflecting the very essence of the range: a subtle alliance of refinement and efficacy. Caudalie reinvents its iconic Premier Cru range, a complete solution targeting all visible signs of aging: wrinkles, dark spots, and loss of volume.
Through an aspirational campaign, presented as a true return to roots, the Premier Cru collection draws inspiration from a kind of beauty that grows stronger and more radiant over time.
Concept – Art Direction – Campaign – Campaign Deployment
Photographers: Hans Neumann (Kelly Rutherford and lifestyle packshots) –
Nicolas Crosse (product key visual and studio packshots)
Photographers: Hans Neumann (Kelly Rutherford and lifestyle packshots) –
Nicolas Crosse (product key visual and studio packshots)
